Marketing of services (research on O2, a telecommunications provider Essay

Marketing of services (research on O2, a telecommunications provider in United Kingdom) - Essay Example This commercial sub-brand of the Telefonica UK Limited till date has attained a total customer size of about 23 million. Adding to that, as per the ranking of Ofcom, which is an UK based industry, involved in the regulation and competitiveness measuring of various telecommunication industries, O2 has attained the highest ranking in context to customer satisfaction levels. This commercial sub-brand provides 2G, 3G and 4G network services all across UK. Apart from these, O2 also provides Wi-Fi services. It also owns nearly half of the shares of the Tesco Mobile Limited which is another network operator operating within the UK markets (Telefonica UK Limited, 2014). The main focus objective of this discussion is to effectively evaluate this commercial sub-brand (O2) and provides answers to the following provided questions which have been described in the discussion part of the report. Subsequently, conclusion and recommendation will also be provided accordingly in the later parts of this essay. As can be predicted, the main process for a telecommunication company is all about providing high quality communication and online data services to its customers. However apart from just the service provision activities, other services such as effective customer complaint handling, identification of the needs of the customers and fulfilling them accordingly and effective handling of all the organizational processes also falls under the process part of the extended marketing mix (O2online, 2009). The same goes for this UK based Telecommunication Company (Continuum Learning Pte Ltd, 2010). Moreover, as can be understood from this company’s insights that it provides utmost importance towards delivering high quality of communication service to its customers. Adding to that, the company also believes in context to establishing long term relationships with its customers through bringing about improvisation within their customer

Bless Me, Ultima Essay -- essays research papers

Antonio is Alienated   Ã‚  Ã‚  Ã‚  Ã‚  I believe that in the novel Bless Me, Ultima Antonio is an alienated individual. He doesn’t seem to act like any of the other kids his age and has been through so much more then they have. For example, Antonio is torn between making his mother happy and becoming a priest, or making his father happy and becoming a cowboy type figure. He also has experienced a lot of death in his life to people he cared deeply about. I believe that Antonio is alienated because he has the mind of an adult, he is the only one who can talk to Ultima, and he can see the future. Oddly, Antonio is the only one who understands Ultima. For example, in the beginning of the book Antonio shook Ultima’s hand and he could sense the power of a whirlwind pass through hi...

A Woman Of No Importance Essay

‘A Woman of No Importance’ was written in 1892 by Oscar Wilde. In the play Wilde shows the hypocrisy that permeated through the 19th century and he expresses his views on a parochial society. The exposition of the play is pivotal in Wilde’s craft as he establishes characters and lays the foundations of the play. The play shows how 19th century, upper-class societies functioned. With hindsight, we can reflect upon Wilde’s use of suggestion as he radically expresses his views on the society in which he lived in. Wilde successfully introduces the characters within the exposition and the subtext allows the reader to gain a deeper understanding of the true nature of all the characters. Wilde immediately introduces us t the character of Lady Caroline, a woman who has been married four times herself, a trait that would be highly disapproved of in the 19th century. Her opinions seem to echo what many women of her status may have thought about the goings on in a 19th century society. She is persistent in patronising Miss Worsley and takes amusement in insulting her about her American heritage. ‘I am not sure Miss Worsley, that foreigners like you should cultivate likes or dislikes’. This statement shows that Lady Caroline places herself above Miss Worsley in society, although she is a Lady, and Hester has no title. Lady Caroline clearly thinks that everything she says is correct, as in conversation with Lord Kevil she comments that she is ‘usually right’, even though she refers to Lord Kelvil as Kettle, and she has to be corrected by her passive husband, Sir John. ‘You believe good of everyone Jane. It is a great fault’, although this is a virtue, Lady Caroline is clearly a pessimist, and her statement is a paradox. The statement shows that Lady Caroline has warped morals and is greatly unaware of her own nature. Through Wilde’s presentation of Lady Caroline we are shown how we cannot believe the surface appearance of characters in the play, deepening our knowledge of a 19th century culture was truly like. Wilde reinforces the hypocrisy of Lady Caroline, creating the impression that her knowledge is purely based upon gossip. ‘It’s said, of course, that she ran away twice before she was married’. This is an aspect to Lady Caroline that is key in understanding her nature; her egotistical vanity creates a particularly bad impression of 19th century upper-classes, as her views almost mirror modern day celebrities. Wilde portrays Hester as a stark contrast to the malicious character of Lady Caroline; Hester has a nonchalant manner and speaks in long, meaningful dialect, whereas Lady Caroline’s dialect is shorter and far more aggressive. Through Hester we can see Wilde’s possible true intentions, as he is perhaps suggesting that an American society far exceeds the British way of life. ‘In America those are the people that we respect the most’, Hester says this to Lady Caroline when she is being informed that Lady Caroline is disdainful towards people that have to work for a living. Hester is clearly an independent woman, and like the Suffragette movement during the 19th century, she represents the ‘new woman’; she is very clear about what she wants and is able to make her own decisions. In the 19th century the Suffragettes battled for the rights for women to vote and were very forward in their thinking, much in the same way as Wilde and Orwell (1984). When Hester comments on her thoughts and feelings towards Gerald Arbuthnot many of the characters disapprove of her speech, as she is breaking the stereotypical expectations of a woman in the 19th century. ‘He has one of the most beautiful natures I have ever come across’. Although Hester is the most isolated and vulnerable, due to her being from America, the audience seem to her like her the most out of all the characters, as she appears to be the most honest and likeable, she also has a witty sense of humour.

Logos, Pathos and Ethos in Mark Twains The Damned Human Race and Barbara Kingsolvers Stone Soup Free Essay Example, 1000 words

Twain goes further to set three main frameworks for his discussions by defining what humans, mammals and other lesser creatures are. This involves ethos because it sets the framework for the discussion and analysis. Then he discusses the issues of the negativity of the human race, starting from the way human beings kill other animals, how powerful people exploit the poor and cheat and this is something that other animals never do. This is a form of pathos that appeals to the emotions of the reader and gets the reader to accept Twain s unique viewpoint. He scientifically identifies that animals have emotions and hatreds by saying that among the animals, man is the only one that harbors insults and injuries, broods over them, waits till a chance offers, then takes revenge. (Twain Para 4). This is logos and offers a logical explanation of how human beings differ from all other creatures around the world. He then goes on to appeal to the emotions of the reader by stating comparing the harem of roosters to men who force women into sex. We will write a custom essay sample on Logos, Pathos and Ethos in Mark Twains The Damned Human Race and Barbara Kingsolvers Stone Soup or any topic specifically for you Only $17.96 $11.86/page